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About the brand

NL BEAUTY by Nikoleta Lozanova is among the most popular makeup brands in the CEE region.

With over 100,000 lipsticks sold, the brand has become a total hit with its lip products, from lipsticks and glosses to pencils and hydrating balms.

Each new collection sells out in a matter of days, and you will find thousands of positive reviews and comments on social networks.

Enjoy high quality and precise design that will exceed all your expectations!

Selected Products


Long Lasting, Creamy & Highly Pigmented Formula Encased in a Luxurious Aluminum Packaging with Magnetic Closure

Enjoy an exclusive experience with GOLD DIGGER, a luxurious collection of creamy semi matte lipsticks with a velvety finish.

The lipsticks will emphasize your lips in a perfect way by providing them a rich color, while the infused vitamin E will make sure that they stay hydrated and juicy.

The packaging of this iconic lipstick is a true work of art! Sustainable and eco-friendly, it is made of aluminum - a metal that is 100% recyclable and can be recycled an unlimited number of times. Almost 75% of the aluminum ever produced in the world is still in use.

Last but not least, enjoy the unique magnetic closure which will make sure that the lipstick will not open or break apart in your bag!


Super Long-Lasting & Easy-to-Apply Vegan Formula, Lasting up to 6 Hours After Only One Application.

The TOO NUDE TO BE TRUE  lip pencils collection provides the perfect balance between long lasting formula, easy application and soft feeling on your lips.

The formula is enriched with Vitamin E, so that you can enjoy the rich texture and pigmentation, without drying your lips.

With incredibly easy and precise application, the lip pencils TOO NUDE TO BE TRUE will make sure you forget the undesirable smudging and crooked lines while applying your favourite lipstick or lip gloss.

Manufactured in Germany through an innovative, patented manufacturing process, they come with a 100% sustainable and ecological packaging, crafted from aluminum and high quality Californian cedar wood.

Enjoy the super long-lasting effect on your lips, proven to last up to 6 hours!


Our customers:

Teddy: "Unique lipsticks with unique packaging!"

Vanya: "The colors are unique. They are suitable for all seasons, for everyday life and for an evening party. The feeling of wearing and owning them is luxury."

Deyana: "I already have 3 of the colors - I can say that they make the lips more noticeable, more enlarged in combination with the right pencil from the series, the lips feel soft and fluffy, and they have durability!"

Nadia: "The best pencils I've ever used! They're just great!"

Vesela: "I've used many pencils on the market, but I've never seen one like this one! Color, durability 10/10 BEST PENCILS ON THE MARKET"

Polina: "The whole collection is unique! The pencils are my favorite from the first application - great selection of shades and super long lasting."

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