The Best Memories of the Founder Pavlina Marinova, After 10 Years of Pick N Dazzle

The Best Memories of the Founder Pavlina Marinova, After 10 Years of Pick N Dazzle

Pick N Dazzle Celebrates Its 10th Anniversary! And who else but Pavlina Marinova, our founder, to look back at these wonderful 10 years and reveal her best memories, as well as well-kept secrets?

Ten years ago, with the launch of Pick N Dazzle, my dream of revolutionizing the beauty world became a reality. Our mission was and still is to provide personalized cosmetic solutions that meet the unique needs of each customer. Today, with great pride and gratitude, we celebrate ten years of innovation, growth, and continuous pursuit of perfection.


The Beginning of a Dream

When we started, challenges were numerous, but our vision was clear – to create a model that changes how people choose and buy cosmetics. Inspired by my personal experience as a customer and market observations, I wanted to offer people the opportunity to quickly and easily discover products that truly meet their individual needs.


Innovation at the Core

One of our key strategies for success was investing in technology and innovation. We developed an algorithm with elements of artificial intelligence that analyzes thousands of combinations of skin types, preferences, and needs to create perfectly personalized cosmetic boxes for our customers. This not only streamlined the selection process but also enabled the discovery of new and exciting products.

Today, artificial intelligence-based technologies are entering all areas of life and business at an increasingly rapid pace, but in the distant year of 2014, we were among the pioneers.


Responsibility and Sustainability

With awareness of our responsibility to customers and the planet, we also committed to working with high-quality and clean products. We choose brands that have ethical production, sustainable practices, and quality, safe ingredients.


Growth and Development

Over the years, we continually expanded our product portfolio and geographical presence. Each new product and market was an opportunity to learn more and improve our services. Our focus has always been on customer satisfaction and providing exceptional service.


Pick N Dazzle in Numbers:

Over 160,000 women trusted us to share their needs, preferences, and desires by creating their Beauty profile and following the brands we offer.

This generated a vast database of over 15 million data points that our algorithms work on.

Over the years, we partnered with over 120 brands from all corners of Europe and Asia, offering over 2,000 different products for the specific needs of our customers.

We developed over 20 accessories under the Pick N Dazzle brand.

We received over 45,000 product reviews, with over 90% approval.

Today, we deliver to all markets in Europe and the UK, with fast delivery and flawless accuracy in packing the boxes.

Our business solution partners are leading companies in their field, fast-growing, and innovative.

Our greatest reward is that we work with a 0% complaint or product return rate.


Gratitude and Future

Today, looking back at the last ten years, I am filled with pride and gratitude to each of our customers, partners, and the team that made this journey possible. Looking ahead, I am excited about the opportunities that await us. Our goal is to continue expanding our boundaries, to be at the forefront of applying innovations, and to provide increasingly personalized and exciting experiences for our customers.

I can't wait in the coming months to share more about our team, our brands and partners, and our customers!


With gratitude

Pavlina Marinova

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