About the brand


Rimmel London’s extensive range is kept bang up-to-the-minute as it translates the look of London into new shades, products, packaging and advertising. But however creative and fashion-forward, Rimmel products are always easy to use, versatile and accessible, designed to encourage experimentation and self-expression. For great new ways to get the London look, just watch this space!

Born and bred in London, Kate Moss is, despite her international lifestyle, in many ways the quintessential London girl. Inspirational yet accessible, her highly individual style and quirky glamour are rooted in the London street scene, and epitomise Rimmel’s experimental, no-set-rules beauty philosophy.




Rimmel London Apocalips Lip Lacquer is the End of Colour as you know it! The intense rich colour of a lipstick, enhanced by a satin smooth shine. It's neither a lipstick nor a gloss... It's BIGGER than both! 

The earth-shattering Apocalips Lip Lacquer from Rimmel London combining the intense colour of lipstick with a lacquer like shine, is an explosive make-up phenomenon that represents the end of colour as you know it. Packed with pure colour pigments, its lusciously creamy, conditioning formula promises a never-before combination of colour, shine and comfort that last and last. Available in 8 shades, from subtly sexy to spectacular, or in other words there are nudes, a neutral and a couple reds and plums as well. 

If you love a pigmented lip, you probably tend to favour lipsticks more than glosses. But isn't there also something to be said for the sexy shine a good gloss provides? That's precisely why these Apocalips Lip Lacquers are such a hit; they provide creamy, pigmented colour and a gorgeous glossy finish that lasts hours, all without drying out the lips! What more could a girl ask for? And of course...



why we are loving it

Now matter how old we are, we live for London, for the riot of colour on the streets, for the vibrant clubs and the hidden bars. I fell in love with Rimmel London, because this brand rages against beauty conventions with bullets and brushes. Rimmel believes in fashion without rules and values every individual interpretation of beauty. Experiment and play, and dare to be who you are - this is exactly our motto here at Pick N Dazzle. And now we are ready to get the London look!


Pick N Dazzle Team

Rimmel London is the UK's #1 colour brand and the face of London style. This sounds like a good reason to include the brand in the Pick N Dazzle portfolio, right? 


Pick N Dazzle Team

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