About the brand


Introducing Glowy Secrets: Elevate Your Skin's Radiance

Glowy Secrets brings an array of high-quality Korean skincare products to European shores, revolutionizing skincare routines and redefining beauty standards.

A constellation of prestigious brands illuminates Glowy Secrets' journey, each a shining star in its own right: Klairs, By Wishtrend, I'm From, TIAM, Make Prem, Iunik, Aromatica, Itfer, Mizon, BePlain, Nacific, and Dr. Ceuracle. These partnerships showcase Glowy Secrets' commitment to sourcing only the finest skincare gems from Korea, ensuring that European beauty enthusiasts can experience the transformative power of K-beauty firsthand.

why we are loving it

You would hardly come accross a Korean woman who doesn't have flowless, beautiful skin. Thorough skincare is part of Korean culture and is encouraged during early childhood years, with Korean women believing that flawless and radiant skin is a sign of true beauty. So do we!


Pick N Dazzle team

Our Vision: Radiate Confidence Through Healthy Skin


At Glowy Secrets, we believe in the transformative power of healthy skin. Our vision is simple yet profound: healthy skin is beautiful skin, and this beauty starts with self-care. We stand as ambassadors of self-love and self-care, advocating that each individual's unique skin journey deserves to be celebrated.

Our brand exists to empower and inspire. We believe that by offering a curated selection of authentic, high-quality products, we can help everyone preserve and enhance their natural beauty, regardless of age or gender.

We are not just a skincare platform but a movement that celebrates the beauty of diversity and individuality.

Why Korean Cosmetics?


Korean cosmetics offer an exceptional choice for European consumers seeking a transformative skincare experience.

Renowned for their innovative formulations, Korean beauty products seamlessly merge ancient wisdom with cutting-edge technology, catering to diverse skin types and concerns.

The meticulous attention to detail, emphasis on natural ingredients, and dedication to rigorous research have placed Korean cosmetics at the forefront of global skincare trends.

As the bridge between tradition and modernity, Korean skincare presents an opportunity for European consumers to elevate their routines, unveiling radiant and healthy skin that transcends cultural boundaries.



Korean sheet masks, exemplified by Mizon's Cicaluronic Waterfit Mask, Joyful Time Essence Vitamin, and Joyful Time Essence Acai Berry, stand out for their unique fusion of innovation and tradition.

These masks embody Korea's skincare prowess, blending modern science and time-tested natural ingredients.

Mizon's Cicaluronic Waterfit Mask soothes and hydrates with cica and hyaluronic acid, while the Joyful Time Essence Vitamin and Acai Berry variants infuse skin with vital nutrients and antioxidants.

Korean sheet masks redefine self-care by providing a convenient, rejuvenating experience that nurtures skin health and radiance, reflecting Korea's rich heritage of beauty rituals.

Serums to rejuvenate your skin


Korean serums, such as the Nacific Fresh Herb Origin Serum, are popular in skincare routines for several reasons:

1. Natural Ingredients: Many Korean serums, including the Nacific Fresh Herb Origin Serum, highlight natural and botanical ingredients. These ingredients are often considered gentler on the skin and can provide various benefits.

2. Layering in Skincare Routine: Korean skincare routines often involve layering multiple products, such as serums, to address specific concerns. This layering approach allows for customization and targeting of individual skin needs.

3. Holistic Approach: Korean skincare often takes a holistic approach, focusing on overall skin health and long-term results rather than just short-term fixes.