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There are lots of factors to base your choice on, including your personal style and coloring (eyes, skin, hair) - but perhaps the most universal is your face shape. There are five basic shape categories that most of us fall into.

There are certain hues that will really make your eye color pop. Eye colors are not created equal. Therefore, people with green eyes shouldn’t use shadows that will complement blue eyes and vice versa. A tip for everyone: avoid using shadows that match your eye color.

If you thought face oil only existed to cure the driest of derma, think again! In fact, the tried-and-true concoction can be life-changing for oily skin and will even prevent blemishes.

What works for a brunette may be an epic fail for a blonde. And redheads, you've got an entirely different set of color guidelines to follow. Read on to see what works best with your new shade.

Brazil has 4,650 miles of white-sand beaches, 55,000 indigenous plant species, and of course Gisele, Adriana, and Alessandra. In celebration of that and the FIFA World Cup, various beauty companies are launching collections inspired by the country.

We’re separating fact from fiction when it comes to protecting your skin.

What do you do first: Apply lipstick or focus on eyes? Where does blush come in? Can you get away with putting liner on after mascara? Read below the formula for putting together a perfect face.

As more and more new products and formulas are introduced, probably, you are still not sure whether you need a serum, an ampoule or an essence and most important – what is the difference between these powerful liquids.

Which letter is right for you.

Skin care is at the forefront of technology. Just think about all the products on the market today that didn’t exist when our mothers were growing up. The industry is progressing so rapidly that we think it’s a good time to take a step back and peek into the future.