1. MAJOR EYELASHES
"Eyelashes begin to flatten as you age, and you need to keep everything going upward, against gravity," says makeup artist Brigitte Reiss-Andersen. She recommends using an eyelash curler and lengthening mascara, which tends to be lighter on the lashes than volumizing formulas. If you're seriously committed to keeping lashes fluttery and curled, head to a salon for eyelash extensions, which last about five weeks.
2. LONG, ALMOND-SHAPED NAILS
You may have outgrown nail art, but that doesn't mean you're relegated to a life of proper colors and supposedly ladylike lengths. Step one: Let your nails grow out (at least a quarter of an inch past your fingertip). Step two: File the sides toward the center like you're creating a point, then round the tip into an almond shape. Step three: Paint on a racy red, opaque nude, or almost-black burgundy polish. The result? A grown-up manicure that's a little badass, very sexy, and not at all boring.
3. BRONZY SMOKY EYE
Swap your usual neutral, beige, or taupe shadow for a shimmery version, which reflects light and opens up your eyes. It looks good on everyone. Still not convinced? Picture Farrah Fawcett in all those supersexy posters from the '70s. What makeup was she wearing? Bronze smoky eye shadow.
"The idea here is to recapture the color of your childhood hair," says Hawkins. "Gwyneth's shade is as golden as her daughter's." Though her hair looks allover blonde, it's actually multidimensional color—deep gold underneath, medium gold on the lengths, and light-gold ends. "The gold reflects warmth onto the skin," he says.
5. A CHIC HEAD WRAP
Wrap your regular weekend hairstyle with a colorful silk head scarf. Whether it's loose waves or a rumpled chignon, the look instantly becomes more glamorous and polished (think Jackie O. in Capri). "I always notice a woman in a beautiful Hermès scarf," says Hawkins. Hermès or not, the secret is choosing an expensive-looking fabric that reflects light like silk or satin. Tie it in a loose bow (below) ortuck it in like a turban.
6. FULL BROWS
Full eyebrows frame the face and give it structure. Unfortunately, in your 40s, brows start getting sparser. Fill in any gaps with a powder pencil. Use a shade lighter than your natural color (if you're blonde, go one shade darker), and hold it at a 45-degree angle instead of perpendicular to the skin. "The strokes will be softer, and the brows will look more natural," says makeup artist Sandy Linter. This is a good thing because it makes your—full! thick! lush!—brows also look totally real.
7. SOFT CURLS
Three things you don't want your hair to be? Too long, too highlighted, or too done. "They all make you look older," says Hawkins. To maximize volume, work mousse into damp hair from roots to ends before blow-drying. Then wrap two-inch pieces around a one-inch curling iron, flip your head upside down, and brush out the curls with a big paddle brush.
8. GET LAYERED
Sexy? Yep. Sophisticated? That too. Cool without trying? Absolutely. Jennifer Garner's shaggy layers and choppy bangs look like a perfect hairstyle—at any age. "The cut truly works on all hair textures and face shapes," says Hawkins.
No matter your age, you could also try our super-easy 60 SECOND Beauty Profile and you get a specific recommendation for products that are right for you. You do the test, we do the rest!